How to be Deeply Rooted in Your Christian Coaching Business


I Want to Make the Money

Are you starting your Christian coaching business because you want to make money? You certainly can make a pretty good living in the coaching industry. However, over the 15 plus years that I have been a Christian business owner, I have learned that if increasing the zeroes in your bank account is the primary reason you start a business, the life span of that business will be short. To add to that, you will compromise your God-given ability to have a wealthy, healthy and balanced life. God does give us the ability (power) to gain wealth according to Deuteronomy 8:18. The word wealth means so much more than money. This you must consider when you are pondering on the reason you want to start your coaching business.

It Can’t Be About the Money…Honey

Believe it or not, individuals whose “why” is money find it more difficult to push through the challenges and obstacles that come with having any type of business. They are likely to jump ship too early or make decisions based on the money factor.

The truth of the matter is, and excuse my bluntness, if money is your “why”, your why is not deep enough. Your “why” is shallow. I am not calling you shallow by any means, just your reasons for starting a Christian coaching business.

Let me explain…

“If a man therefore purge himself from these, he shall be a vessel unto honour, sanctified, and meet for the master’s use and prepared unto every good work.” 2 Timothy 2:21

Imagine a body of shallow water. As a vessel (for the sake of these words think boat), you cannot move forward without the possibility of getting stuck.  You will eventually get stuck in the mud and rocks.  A boat or vessel can move forward with an easy, uninterrupted flow in deep water, right?  The reason you start your coaching business must be deep or have some depth.  I am sure you would agree that money has no depth.



The other day I was on my walking route enjoying the beautiful clouds in the sky and the cool morning. Yes! Finally I got a break from the summer morning heat. On my 3-mile excursion, I saw a WakeMed Children billboard that said, “We love what we do. Almost as much as who we do it for.” Why you work and why you do the work you do are two different concepts. We work to make sure our basic needs are taken care of. I am willing to bet that you would dig a ditch to feed your family, right? Why we do the work we do is deeper than the surface.  The billboard mentioned the word love which tells me that the heart is involved.  When the heart is involved, it becomes a deeply rooted why.

“A wise man should have money in his head but not in his heart.” ~ Jonathan Swift, Writer & Clergyman

Let me be clear, there is nothing wrong with starting a business with a goal to make money.  As a matter of fact, if you are not making money in a business, it’s not a business.  You have a professional hobby. Making money is a secondary goal and allowing God to use you as His vessel to help others is a primary goal.  Focusing on the primary goal will help you overcome any obstacle that you may encounter and will encourage you to stay grounded and well rooted.  Those who only have the secondary goal (money) as their focus will vacillate back and forth and may lack the drive to finish what they started if it does not yield money fast. Building a sustainable coaching business takes time.

Consider this…

You need the following to be deeply rooted in your reasons for starting a Christian coaching business.

  1. Passion for serving the people
  2. Passion for the purpose of serving of God

When you have PASSION for serving the people and PASSION for the purpose of serving God, your business life span will be long lived.  You’ll have a sense of fulfillment and satisfaction that will carry you through any storm or challenge a business owner may face. You will be like a well rooted tree planted by the water bearing much fruit.

Do this…

Ask yourself the following questions:

  1. What is the real reason I want to start a Christian coaching business?
  2. Do I have passion for helping people get the results they desire?
  3. Does helping individuals reach their goal spark a fire in me?

Remember to focus on the servitude of being a Christian coach. The money will follow.  

But seek first the kingdom of God and his righteousness, and all these things will be added to you.


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